🎲 OmniQuest
🌏 Southeast Asia
My Role:
B2B Copywriting
Brand Positioning
Content Writing
Event Conceptualisation
B2B Copywriting
Brand Positioning
Content Writing
Event Conceptualisation
Objective:
Highlight the importance of connecting 3 or more channels in an omnichannel strategy with The Trade Desk.
Approach:
Most brands and agencies only have 1-2 channels in their omnichannel strategies.
To get them to connect 3 or more channels with The Trade Desk, we position our media buying platform as the winning tool for campaigns.
We translated this into an interactive, larger-than-life sized game board where marketers had to connect as many channels as possible to win.
Results:
Highlight the importance of connecting 3 or more channels in an omnichannel strategy with The Trade Desk.
Approach:
Most brands and agencies only have 1-2 channels in their omnichannel strategies.
To get them to connect 3 or more channels with The Trade Desk, we position our media buying platform as the winning tool for campaigns.
We translated this into an interactive, larger-than-life sized game board where marketers had to connect as many channels as possible to win.
Results:
-
8 out of 10 attendees had a better understanding of omnichannel
- 1 in 2 surveyed attendees are likely to expand their omnichannel strategy
