A freelance senior copywriter & strategist who simplifies all sorts of complexity into human connection.

Services

Performance Marketing

Audience-informed messaging strategy frameworks, and copy direction/execution for assets.

360 Campaigns & Events

Insight-driven brand proposition, creative concepts, activation ideas, and copy direction/execution.

Brand/Campaign Localisation

Market-informed messaging direction/ execution for brands who want to establish presence in countries within the APAC region.

Voiceovers & Voice Acting

I’m also a professional VO Artist who has worked with brands like TikTok, Marriot, LTA, NHB, ActiveSG Circle. Listen to my reel.