š¢ Decisioned Media Campaign
š®š³ India
My Role:
Brand Positioning
B2B Copywriting
Messaging Strategy
Brand Positioning
B2B Copywriting
Messaging Strategy
Objective:
Educate marketers in India about the benefits of data-driven programmatic advertising.
Approach:
Indian marketers are familiar with traditional programmatic advertising i.e. buying direct deals with single media publishers.
However, consumers today are across multiple media platforms ā not just one.
We position The Trade Desk as the platform for smarter media buying via data-driven programmatic advertising that puts audiences first ā enabling marketers to reach consumers wherever they are across the open internet.
Our content strategy consisted of translating report insights into bite-sized content across LinkedIn. Given that audio is one of the top media consumed in India, we also created the first-ever audio ad for The Trade Desk to engage marketers on Spotify and Jio Saavn.
Results:
Educate marketers in India about the benefits of data-driven programmatic advertising.
Approach:
Indian marketers are familiar with traditional programmatic advertising i.e. buying direct deals with single media publishers.
However, consumers today are across multiple media platforms ā not just one.
We position The Trade Desk as the platform for smarter media buying via data-driven programmatic advertising that puts audiences first ā enabling marketers to reach consumers wherever they are across the open internet.
Our content strategy consisted of translating report insights into bite-sized content across LinkedIn. Given that audio is one of the top media consumed in India, we also created the first-ever audio ad for The Trade Desk to engage marketers on Spotify and Jio Saavn.
Results:
- 94% audio ad completion rate. Listen to the audio ad.
- More results coming soon