🎧 Audio ABM Campaign
🇦🇺 Australia
My Role:
Brand Positioning
Messaging Strategy
B2B Copywriting
Brand Positioning
Messaging Strategy
B2B Copywriting
Objective:
Drive awareness about programmatic audio advertising among brands and agencies, to create demand for audio solutions with The Trade Desk.
Approach:
Brands in Australia want to advertise on audio, but they’re doing it through siloed buys i.e. direct deals with single audio publishers.
We position The Trade Desk as their opportunity to advertise across all of Australia’s top audio platforms, not just one.
Results:
Coming soon
Drive awareness about programmatic audio advertising among brands and agencies, to create demand for audio solutions with The Trade Desk.
Approach:
Brands in Australia want to advertise on audio, but they’re doing it through siloed buys i.e. direct deals with single audio publishers.
We position The Trade Desk as their opportunity to advertise across all of Australia’s top audio platforms, not just one.
Results:
Coming soon
