๐ Asian Creators Index
๐ Worldwide
My Role:
Branding
Tone of Voice
Website Writing
Content Creation
Branding
Tone of Voice
Website Writing
Content Creation
Objective:
Enable greater collaboration between Asiaโs creatives and the whole world.
Approach:
As an Asian creative agency, we decided to champion our regionโs creativity found all across the globe with an open access platform โ featuring 37 disciplines across 16 countries and over 400 artists, craftsmen and creators. Check it out here.
Results:
Enable greater collaboration between Asiaโs creatives and the whole world.
Approach:
As an Asian creative agency, we decided to champion our regionโs creativity found all across the globe with an open access platform โ featuring 37 disciplines across 16 countries and over 400 artists, craftsmen and creators. Check it out here.
Results:
- Featured on Ad Age, Campaign Asia, Itโs Nice That
- Panel host at SXSW Sydney 2023
Apart from helming the writing for this project, I was also tasked to create the tone of voice for ACI. Letโs just say I wanted to convey similar sentiments of inclusivity/diversity as intended with our platform by making art accessible to all and not just an exclusive highbrow bunch. In summary, the TOV:
