Connected TV Event 📺
Market:
Hong Kong
My Role:
Brand Positioning
B2B Copywriting
Content Writing
Event Conceptualisation
Objective:
Educate agencies and brands in Hong Kong about the benefits of Connected TV (CTV) with The Trade Desk at the Campaign Spotlight Hong Kong 2025 event.
Approach:
CTV advertising is on the rise in Hong Kong, with marketers buying direct deals with CTV publishers.
Given our capabilities that CTV publishers don’t have, we position CTV with The Trade Desk as the way for marketers to have greater control over their campaigns.
Results:
Coming soon
Educate agencies and brands in Hong Kong about the benefits of Connected TV (CTV) with The Trade Desk at the Campaign Spotlight Hong Kong 2025 event.
Approach:
CTV advertising is on the rise in Hong Kong, with marketers buying direct deals with CTV publishers.
Given our capabilities that CTV publishers don’t have, we position CTV with The Trade Desk as the way for marketers to have greater control over their campaigns.
Results:
Coming soon
Through a giant interactive remote control, we literally put marketers in charge of what appears on a TV screen.
Due to the event’s success, we brought the same concept back to our office in an invite-only event for our clients to learn more about CTV.
This included building a CTV Guide — where complex concepts were translated into entertaining and informative content, similar to TV guides back in the day.
👋🏻 👀 👉🏻
Contact me at sarahgoh23@gmail.com ︎
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