Cairns Crocodiles Event 🐊
Market:
Australia & New Zealand
My Role:
Brand Positioning
B2B Copywriting
Event Conceptualisation
Objective:
Make a presence for The Trade Desk at the biggest industry event in Australia.
Approach:
Most media platforms benefit from advertising, more than the brands who advertise on it.
To highlight how The Trade Desk is rooted in objective and transparent advertising, we position ourselves as the media buying platform for brands and agencies to see their campaigns in a better light through a café takeover.
Results:
Make a presence for The Trade Desk at the biggest industry event in Australia.
Approach:
Most media platforms benefit from advertising, more than the brands who advertise on it.
To highlight how The Trade Desk is rooted in objective and transparent advertising, we position ourselves as the media buying platform for brands and agencies to see their campaigns in a better light through a café takeover.
Results:
- Unlocked new business opportunities worth up to AUD $1.4M
- Led to increased investments worth up to AUD $10M
👋🏻 👀 👉🏻
Contact me at sarahgoh23@gmail.com ︎
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