Sports Together, Decathlon Together
Humans are inherently social, but there’s something special when we come together to do sports. Conversations spark with ease, actions speak louder than words, time seems to pass a lot faster and HIIT workouts don’t seem too bad after all when everyone’s doing it alongside each other.
Given the interactive experience of Decathlon where you get to try different sports equipment in-store, we found that it’s become a place where Singaporeans make plans to start enjoying sports together with their loved ones.
For the campaign’s key visuals, we accompanied different sports equipment with ‘overheard’ type of headlines that reflect the product’s communal experiences.
We even turned them into in-store shopping prompts that double up as conversation starters, or a sign that it’s time to get moving.
Year: 2022
Client: Decathlon Singapore
Production House: Abundant Productions
Creative Agency: The Secret Little Agency
Creative Director: Jonathan Yip
Art Director: Liang Hian Lo, Kimberly Ang
Copywriter: Sarah Marie Goh
👋🏻 👀 👉🏻
Contact me at sarahgoh23@gmail.com ︎
or stalk me on ︎
or stalk me on ︎