Singapore Scaries
Client: National Heritage Board
As the guardian of Singapore’s heritage, how could NHB make Halloween a relevant tradition to Singaporeans?
After coming across this by chance, we had the answer — ghost stories. It’s a truly Singaporean obsession anyway. With that, we told the masses about the early beginnings of their eerie fascination from the perspectives of the most infamous spirits.
After coming across this by chance, we had the answer — ghost stories. It’s a truly Singaporean obsession anyway. With that, we told the masses about the early beginnings of their eerie fascination from the perspectives of the most infamous spirits.
Creative Director: Megha Ramesh
Art Directors/Designers: Joey Teo, Raelene Soon, Reika Goh, Zhenlu Chong
Copywriter: Sarah Marie Goh
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Contact me at sarahgoh23@gmail.com ︎
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