We needed to drive demand for The Trade Desk’s offerings in retail data, specifically among top CPG brands in Australia. So we told CPG brands about those who matter most to them — their best and yet-to-be customers — and how retail data can help their business grow.

The Results: 

• Over 30% of all leads are from Target Accounts List (TAL) 

• 80% report downloads are from major brand names that associate their business with retail data

• The Trade Desk strengthens its position as a thought leader in Australia