Power Your Success with Connected TV
Brand: The Trade Desk
Market: Hong Kong
The Brief:
Educate marketers on the benefits of Connected TV (CTV) with The Trade Desk at the Campaign Spotlight Hong Kong 2025 event.
The Insight:
Marketers know of CTV but not the benefits of it with The Trade Desk. They’re buying direct deals with CTV publishers.
The Strategy & Creative Approach:
Given our capabilities that CTV publishers don’t have, we position CTV with The Trade Desk as the way for marketers to have greater control over their campaigns.
Through an interactive giant remote control, we showed marketers how by literally putting them in charge of what appears on screen.
Educate marketers on the benefits of Connected TV (CTV) with The Trade Desk at the Campaign Spotlight Hong Kong 2025 event.
The Insight:
Marketers know of CTV but not the benefits of it with The Trade Desk. They’re buying direct deals with CTV publishers.
The Strategy & Creative Approach:
Given our capabilities that CTV publishers don’t have, we position CTV with The Trade Desk as the way for marketers to have greater control over their campaigns.
Through an interactive giant remote control, we showed marketers how by literally putting them in charge of what appears on screen.
👋🏻 👀 👉🏻
Contact me at sarahgoh23@gmail.com ︎
or stalk me on ︎
or stalk me on ︎