Learn to your smarts
What does it mean to be smart? In an academic driven society like Singapore, the answer is good grades.
With POSB’s new financial literacy game for kids, we saw an opportunity to change that because guess what? There’s no right answer to that question or one type of smart that exists.
We even reached out to parents and kids to find out their smarts through the game. Whether kids took after their mum or dad or were the complete opposite from them, it was heartwarming to see how parents celebrated their young ones regardless of their results.
Year: 2021
Client: POSB
Production Company: Reel Loco Productions
Creative Agency: The Secret Little Agency
Creative Director: Marvin Liang
Art Director: Joey Teo
Copywriter: Sarah Marie Goh
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