Asian Creators Index 🌏
Market:
Worldwide
My Role:
Branding
Tone of Voice
Website Writing
Content Creation
Objective:
Enable greater collaboration between Asia’s creatives and the whole world.
Approach:
As an Asian creative agency, we decided to champion our region’s creativity found all across the globe with an open access platform — featuring 37 disciplines across 16 countries and over 400 artists, craftsmen and creators. Check it out here.
Results:
Enable greater collaboration between Asia’s creatives and the whole world.
Approach:
As an Asian creative agency, we decided to champion our region’s creativity found all across the globe with an open access platform — featuring 37 disciplines across 16 countries and over 400 artists, craftsmen and creators. Check it out here.
Results:
- Featured on Ad Age, Campaign Asia, It’s Nice That
- Panel host at SXSW Sydney 2023
Apart from helming the writing for this project, I was also tasked to create the tone of voice for ACI. Let’s just say I wanted to convey similar sentiments of inclusivity/diversity as intended with our platform by making art accessible to all and not just an exclusive highbrow bunch. In summary, the TOV:
Curators & Creatives: Freda Lai, Hanyi Lee, Jodi Choo, Juliana Ong, Kit Chua, Sorcha John, Sarah Marie Goh
👋🏻 👀 👉🏻
Contact me at sarahgoh23@gmail.com ︎
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